Guide to Using SEO Management in Artha
Introduction
The SEO Management feature in Artha allows administrators to optimize job listings, pages, and categories to enhance search engine visibility and improve rankings.
SEO Management Sections
1. Basic SEO Settings
These settings help search engines understand and rank your pages correctly.
Meta Title: A short, descriptive title displayed in search results. Ensure it is concise, relevant, and includes important keywords.
Meta Description: A brief text summarizing the page content. It should be engaging and keyword-rich to encourage clicks.
Canonical URL: Defines the preferred URL version to be indexed by search engines. Ensure it follows the format: https://yourdomain/jobpage.
Author: Identifies the creator of the content. This can be an individual or an organization.
OpenGraph Image: The default image that appears when the page is shared on social media.
Artha also provides a canonical URL option in case you want to use a preferred version of a page to prevent duplicate content issues and consolidate ranking power.
2. SEO Management - Open Graph
Open Graph settings improve how your content appears on social media platforms.
Title: The title displayed when your page is shared on social media. Keep it compelling and informative.
Description: A short text below the title providing more details about the page.
OpenGraph Image: Helps social media platforms display an engaging visual representation of your page.
3. SEO Management - Header
Custom scripts can be added to enhance SEO performance and functionality.
Header (Custom JavaScript/CSS): Allows the insertion of additional CSS within the <head> tag for the particular page or job.
Add Script: This feature enables administrators to include custom JavaScript on pages/jobs for advanced tracking and functionalities. Scripts can implement structured data, track user engagement and analytics, and enhance user experience by adding interactive elements. Additionally, they can help search engines better understand the page content by adding schema markup, improving click-through rates with dynamic meta tags, and optimizing loading times with asynchronous script execution.
Usage in Artha
The SEO Management feature can be utilized in Jobs, Categories, and Pages to improve search engine ranking and visibility.
Jobs: Optimizing job listings ensures they appear higher in search engine results, attracting more candidates and increasing application rates.
Categories: SEO settings for categories help structure content better, making it easier for search engines to index and users to navigate.
Pages: Enhancing SEO on pages improves their discoverability, ensuring that valuable content reaches a wider audience.
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