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How To Select The Domain Name

This guide covers the essential principles and practical steps for choosing an effective domain name for your Artha job board.

Overview

Your domain name is your job board's digital address and brand identity. It directly impacts your credibility, search engine rankings, and user recall.

Why Domain Names Matter

A well-chosen domain name:

✅ Builds credibility — Professional domains signal legitimacy to employers and candidates ✅ Improves SEO — Keyword-rich domains rank higher in search results ✅ Increases recall — Simple, clear names are easier to remember and share ✅ Defines your niche — The right domain attracts your target audience immediately ✅ Supports marketing — Memorable domains are easier to promote across channels

Bottom line: Your domain is a permanent investment. Choose carefully—changing it later disrupts your brand and SEO rankings.

The 4 Core Principles

1. Make Your Niche Immediately Clear

Your domain should communicate exactly what jobs you feature. Avoid generic terms.

✅ Effective Examples:

  • RemoteTechJobs.com — Clear audience: remote workers in tech

  • GulfNurseJobs.com — Specific: nurses in Gulf region

  • SaaSMarketingJobs.io — Precise niche: SaaS marketing professionals

❌ Ineffective Examples:

  • JobZone.com — Too vague, no clear audience

  • HireNow.io — Doesn't indicate what jobs or who it serves

  • CareerPortal.net — Generic, forgettable

SEO impact: When someone searches "remote tech jobs," Google prioritizes domains that match those exact keywords. A domain like RemoteTechJobs.com ranks higher than JobPortal.com for that query.

Test: If you say your domain name once, can someone immediately tell you what your job board is about? If not, it's too vague.

2. Keep It Short and Easy to Type

Long domains create friction. They're harder to remember, more likely to be mistyped, and difficult to share verbally.

Optimal length: 10-15 characters Maximum recommended: 20 characters

✅ Good Examples:

  • DevJobs.co — 9 characters, instantly clear

  • NurseWork.com — 12 characters, professional

  • RemoteGigs.io — 13 characters, memorable

❌ Too Long:

  • FindYourNextCareerOpportunityHere.com — 37 characters, exhausting to type

  • BestJobBoardForTechProfessionals.net — 38 characters, impossible to remember

Phone test: Can you easily say your domain over the phone without spelling it out? If you need to clarify letters, it's too complicated.

3. Choose the Right Domain Extension

Domain extensions (TLDs) carry different levels of trust and purpose.

Best options for job boards:

.com — Universal standard, highest trust level, always try this first .jobs — Industry-specific extension, strong SEO signal for job boards .careers — Alternative to .jobs, clear purpose indicator .co — Modern, professional, widely accepted as .com alternative .io — Popular in tech industry, works well for tech-focused boards Country TLDs (.in, .uk, .ae, .ca) — Essential for country-specific boards

Avoid:

  • .biz, .info, .xyz, .club, .online — Lower trust, associated with spam

  • Obscure TLDs (.guru, .ninja, .rocks) — Gimmicky, unprofessional

Extension strategy:

  1. Always try for .com first—it's what people default to typing

  2. If .com is taken, try .jobs or .careers—they signal purpose

  3. For regional boards, use country TLD (e.g., DelhiJobs.in beats DelhiJobs.com for Indian audiences)

  4. If all else fails, modify your name rather than settling for weak extensions

4. Avoid Numbers, Hyphens, and Special Characters

These elements create confusion, hurt credibility, and damage SEO.

Why numbers fail:

❌ Jobs2Day.net — Is it "2", "to", or "too"? Creates ambiguity ❌ Top10Jobs.com — Do you type "10" or "ten"? Causes errors

Why hyphens fail:

❌ Tech-Jobs-Hub.com — People forget hyphens, end up at wrong site ❌ Remote-Work.io — Difficult to communicate verbally

Real-world impact: If you tell someone "check out tech-jobs-hub dot com," most people will type techjobshub.com (without hyphens) and land on a competitor's site or get an error.

✅ Better alternatives:

  • Instead of Jobs2Day.net → JobsToday.net

  • Instead of Tech-Jobs.com → TechJobs.com or TechJobsHub.com

Step-by-Step Selection Process

Step 1: Define Your Job Board's Focus

Before brainstorming names, clearly define your niche:

Industry:

  • What industry do you serve? (Technology, healthcare, finance, construction, marketing)

  • Broad (all tech jobs) or specific (only Python developers)?

Geography:

  • Global, country-level, region-level, or city-level?

Job type:

  • Employment type: Full-time, part-time, contract, freelance?

  • Work arrangement: Remote, on-site, hybrid?

  • Experience level: Entry-level, mid-career, senior, executive?

Example profile:

  • Industry: Software development

  • Geography: India (Bangalore, Delhi, Mumbai)

  • Job type: Remote and on-site full-time positions

  • Experience: Mid to senior level

Resulting domain direction: IndiaTechJobs.in, RemoteIndiaDevs.in, or BangaloreDevCareers.com

Step 2: Brainstorm Name Combinations

Create 15-20 domain ideas using these formula patterns:

  1. [Geography] + [Industry] + Jobs/Careers/Work

    • DelhiTechJobs, LondonFinanceCareers, GulfHealthcareWork

  2. [Industry] + [Job Type] + Jobs/Careers

    • RemoteTechJobs, FreelanceMarketingCareers, ContractDevWork

  3. [Role] + [Geography]

    • DubaiNurses, BangaloreDevs, LondonMarketers

Step 3: Check Domain Availability

Use domain registrars to check if your ideas are available.

Recommended registrars:

Step 4: Evaluate Your Top 3 Candidates

Run each name through this evaluation checklist:

Clarity:

Is it immediately clear what jobs I feature?

Does it communicate my niche without explanation?

Would a first-time visitor understand it instantly?

Memorability:

Can someone remember it after hearing it once?

Is it easy to spell without asking for clarification?

Does it avoid confusing words or spellings?

Technical quality:

Is it under 20 characters?

Does it avoid numbers, hyphens, and symbols?

Is it easy to type on mobile?

SEO potential:

Does it include relevant keywords?

Will it match common search queries?

Step 5: Check Social Media Availability

Before finalizing, verify you can secure matching social media handles.

Check these platforms:

  • LinkedIn (company page name)

  • Twitter/X (@handle)

  • Instagram (@handle)

  • Facebook (page name)

Tools for bulk checking:

Domain Name Examples by Job Board Type

Technology Job Boards

Broad tech:

  • TechTalentHub.com, TechCareers.jobs, CodeWork.io

Specific tech roles:

  • PythonDevelopers.io, DataScienceJobs.com, CloudEngineers.careers

Healthcare Job Boards

General healthcare:

  • HealthcareStaffing.com, MedicalCareers.jobs, HealthJobs.co

Nursing-specific:

  • NurseWork.com, RegisteredNurseJobs.com, TravelNursing.jobs

Healthcare with geography:

  • GulfHealthcareJobs.com, DubaiNursing.com, LondonMedical.careers

Remote Work Job Boards

General remote:

  • RemoteWork.jobs, WorkAnywhere.io, RemoteGigs.com

Remote with industry:

  • RemoteTechJobs.com, RemoteMarketingCareers.io, RemoteDesignWork.com

Common Mistakes to Avoid

Using Your Personal Name

Unless you're already famous in your industry, personal name domains don't communicate what your job board does.

  • ❌ JohnSmithJobs.com — Who is John Smith? What jobs?

  • ✅ Better: Descriptive niche names

Being Too Clever

Wordplay and puns often confuse rather than clarify.

  • ❌ JobaLicious.com, HireGround.com — What do these mean?

  • ✅ Better: Prioritize clarity over cleverness

Ignoring SEO

Domains without relevant keywords miss massive organic traffic opportunities.

  • ❌ Workazon.com, JobNexus.com — No searchable keywords

  • ✅ Better: Include terms people actually search for

Choosing Trendy Terms

Trendy terms become outdated quickly.

  • ❌ "Ninja," "Rockstar," "Guru," "Unicorn" — Already aging poorly

  • ✅ Better: Use timeless, professional terms

After You Choose Your Domain

Connect Your Domain to Artha

  1. Log into your Artha admin panel

  2. Go to Settings → Domain Settings

  3. Enter your custom domain

  4. Follow Artha's instructions to update DNS settings at your registrar

  5. Wait 24-48 hours for DNS propagation

Artha automatically handles HTTPS/SSL certificate setup (required for Google Jobs indexing). For more details, check here.

Set Up Professional Email

Create professional email addresses using your domain:

Submit to Google Search Console

  1. Go to Google Search Console

  2. Add your domain as a property

  3. Verify ownership (Artha provides verification code)

  4. Submit your XML sitemap (Artha generates automatically)

Most domains start appearing in search results within 1-2 weeks.

Learn More Here !!

Secure Your Brand Assets

Create matching profiles on:

  • LinkedIn company page

  • Twitter/X profile

  • Instagram account

  • Facebook page

Even if you don't use them immediately, secure the handles to prevent squatting.

Your domain is your foundation. Choose wisely—it's much harder to change later than to get it right from the start.

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