How To Create Useful Communities
What Are Job Board Communities?
Communities are groups or channels where you share jobs, engage with candidates, and build an audience outside your website. The most effective platforms for job boards are LinkedIn Groups, Telegram channels, and WhatsApp groups.
Why Build Communities?
The traffic problem:
Most candidates won't visit your job board daily to check for new jobs. But they do check LinkedIn, Telegram, or WhatsApp multiple times per day.
The solution:
Bring jobs to where candidates already are. When you post a job in your community, it appears directly in their feed or notifications.
The most successful job boards don't just post jobs; they build communities.
The Critical Difference
Without community:
One-time visitors
Constant traffic chasing
High costs
Average of 400 views per job
With community:
Daily returners
Organic growth
3.5x more applications
2,300+ views per job
The Results: What The Data Shows
Jobs shared on social networks receive 3.5x more applications than unshared jobs. Boards with active communities see:
67% higher repeat visit rate - LinkedIn leads with a 67% conversion rate
3.5x more applications per job
4x lower acquisition costs
2,300+ views per job (vs 400 without community)
3.8x more qualified applicants when jobs are shared by individuals (not just company pages)
Why this matters:
Telegram/WhatsApp notifications are instant and have 90%+ open rates
Community members become advocates who share your jobs with their networks
Which Platforms to Use
LinkedIn Groups
Best for: Professional roles (tech, finance, healthcare, marketing, management)
Why it works:
LinkedIn is where professionals spend time
Groups create recurring touchpoints with your audience
Members can share jobs with their own networks
Builds your credibility in your niche
When to use:
B2B or professional job boards
Career-focused communities
Industries with active LinkedIn presence
Telegram Channels
Best for: Tech roles, remote work, international audiences, communities that want real-time updates
Why it works:
Push notifications reach candidates instantly
Zero algorithm—every post reaches every member
Easy to automate job posting
International reach (popular outside US)
When to use:
Tech-focused job boards
Remote work boards
Global or region-specific boards (Asia, Europe, Middle East)
High-volume job posting
WhatsApp Groups
Best for: Local/regional job boards, tight-knit communities, industries with less tech-savvy audiences, blue-collar jobs, mobile-first audiences
Why it works:
Extremely high engagement (people check WhatsApp constantly)
Personal feel builds trust
Great for location-specific opportunities
Limitations:
Group size limited to 1,024 members
Hard to automate at scale
More manual management required
When to use:
City or region-specific boards
Industries where WhatsApp is primary communication (retail, hospitality, construction)
Small, highly engaged communities
How To Build Your Community
Step 1: Pick Your Platform
LinkedIn Group: Professional roles (tech, finance, healthcare)
WhatsApp/Telegram: Blue-collar, remote, mobile-first
Step 2: Post 1-3 Jobs Daily With Context
"Perfect for mid-level developers" beats just dropping job links.
Use Artha's one-click Share button (each share reaches 1,200+ people).
Step 3: Engage Beyond Jobs
Answer career questions
Share salary insights
Celebrate member wins publicly
Step 4: Let Members Do Your Marketing
When they share your jobs, you get 3.8x more qualified applicants.
Platform Setup Instructions
LinkedIn Group Setup
Step 1: Create the group
Go to LinkedIn → Work → Groups → Create Group
Name your group clearly: "[Your Niche] Jobs" or "[Location/Industry] Career Network"
Good: "Remote Tech Jobs Community"
Good: "Dubai Healthcare Careers"
Bad: "Amazing Opportunities Network"
Write a clear description:
What jobs you post
Who should join
How often you post
Set group rules:
"This group shares [niche] job opportunities daily"
"No spam or self-promotion outside of job posts"
"Stay respectful and professional"
Choose: Public (anyone can see posts) or Private (members only)
Recommendation: Start Public for faster growth
Step 2: Customize your group
Add a cover image (use your job board branding)
Add your job board URL in the description
Pin a welcome post explaining what members can expect
Step 3: Invite initial members
Start with your existing network (LinkedIn connections)
Share the group on your job board
Include group link in job alert emails
Cross-promote on other platforms
Telegram Channel Setup
Step 1: Create a Telegram account
Download Telegram app (iOS/Android/Desktop) and create an account.
Step 2: Create your channel
Open Telegram → Menu → New Channel
Name your channel: "[Your Niche] Jobs" or "[Industry/Location] Career Channel"
Good: "Remote Python Jobs"
Good: "Gulf Nursing Careers"
Write a description:
"Daily [niche] job opportunities"
"New jobs posted every [frequency]"
"Apply directly: [your job board URL]"
Choose: Public (searchable) or Private (invite-only)
Recommendation: Public for maximum reach
Set a username (becomes your channel link):
Example: @remotepythonjobs
This creates: t.me/remotepythonjobs
Step 3: Customize your channel
Add a profile photo (your logo)
Pin a welcome message with your job board link
Enable comments if you want member interaction
Step 4: Grow your channel
Share the t.me/yourchannelname link on your website
Add to email signatures
Promote in LinkedIn group
Include in job alert emails
WhatsApp Group Setup
Step 1: Create the group
Open WhatsApp → New Group
Add initial members (at least 1 other person to create the group)
Name the group: "[Niche] Jobs - [Location/Type]"
Good: "Delhi Tech Jobs"
Good: "Remote Marketing Jobs"
Step 2: Set group description
Tap group name → Group Description:
"Daily [niche] job posts"
"Apply at: [your job board URL]"
"Questions? Contact [admin]"
Step 3: Configure settings
Group Info → Group Settings → Edit Group Info: "Only Admins" (Prevents spam, keeps content professional)
Enable Disappearing Messages: Off (so jobs stay visible)
Step 4: Share invite link
Group Info → Invite via Link → Share Link
Post this link on your website and other communities
Send to candidates who apply for jobs
Limitation note: WhatsApp groups max out at 1,024 members. Once full, create a second group or migrate to Telegram.
What To Post In Your Communities
Job Posts
Format for LinkedIn:
Format for Telegram:
Format for WhatsApp:
Posting frequency:
LinkedIn: 1-3 jobs per day (avoid overwhelming the feed)
Telegram: 3-10 jobs per day (push notifications are expected)
WhatsApp: 1-2 jobs per day (more personal, less tolerance for volume)
Non-Job Content (Mix It In)
Don't just post jobs. Add value to build engagement:
Career tips:
"5 ways to improve your resume"
"How to negotiate salary"
"Common interview mistakes"
Industry news:
Share relevant articles about your niche
Trends in hiring
Company announcements
Success stories:
"Congratulations to [name] who landed a [role] through our board!"
Testimonials from candidates
Community questions:
"What's the best job search advice you've received?"
"What skills are you learning this year?"
Ratio: 70% jobs, 30% value content
How To Use Artha's Share Features
One-Click Share Button
Every job in your Artha admin panel has a Share button.
Location: Next to each job listing in Admin Panel
Platforms available:
LinkedIn (personal profile or company page)
Twitter/X
WhatsApp
Facebook
Copy link (for Telegram or email)
How to use:
Find the job you want to share
Click Share button
Choose platform
Add a personal comment (boosts engagement)
Post
Pro tip: Adding a personal comment when sharing increases views by 50%. Instead of just the job link, write: "Great opportunity for [audience]. I've worked with companies like this and they're solid."
The Growth Timeline
Month 1: 50 members, 200 visitors/day
Month 3: 400 members, 1,500 visitors/day
Month 6: Community markets your board for you
The Flywheel
Better jobs → More members → More sharing → More traffic → Better jobs
Once it spins, it accelerates on its own.
Growth Strategies
Strategy 1: Cross-Promote
Mention your LinkedIn group in Telegram posts
Share Telegram link in LinkedIn group description
Add community links to your job board footer
Include in email signatures
Strategy 2: Leverage Members
Encourage members to share jobs:
"Know someone looking? Share this post!"
"Tag someone who'd be perfect for this role"
Make it easy with share buttons on every job
Strategy 3: Partner With Influencers
Find people in your niche with engaged audiences:
Offer to feature their content
Ask them to share your community
Guest posts or joint webinars
Strategy 4: Consistency
Post regularly. Communities die when they go silent.
Set a schedule (e.g., daily at 10 AM)
Use automation to maintain consistency
Even on slow weeks, post career tips or industry news
Strategy 5: Engagement
Respond to comments and questions. Communities thrive on interaction, not just broadcasting.
Communities turn one-time visitors into loyal, engaged audiences. Start with one platform, post consistently, and grow from there.
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