How To Connect With Google Jobs
Getting your jobs indexed in Google Jobs means your listings appear directly in these search results, driving free, targeted candidate traffic to your job board.
What Is Google Jobs?
Google Jobs is a job search feature built directly into Google search results. When someone searches for "marketing jobs in Austin" or "remote software engineer," Google displays a dedicated job carousel at the top of search results and above regular organic listings.
Why This Matters
The traffic opportunity:
Most job seekers start their search on Google, not on job boards. When your jobs appear in Google's job carousel, you intercept candidates at the moment they're actively searching.
The numbers:
Successful job boards get 50-70% of their candidate traffic from Google Jobs and organic search combined. This is free, scalable traffic that compounds over time as you add more jobs.
How it works:
Google reads structured data (schema markup) embedded in your job posts. When it finds this data, it automatically pulls your jobs into the Google Jobs search results. Artha handles all the technical implementation—you just need to enable it and optimize your jobs.
How To Enable Google Jobs Indexing
Step 1: Enable Google Jobs in Artha
Location: Settings → SEO → Google Jobs
Turn on the Google Jobs toggle. This activates schema markup on all your job listings automatically.
What this does:
Artha adds structured data to every job post that tells Google:
Job title
Company name
Location
Job description
Salary (if provided)
Employment type (full-time, part-time, contract)
Date posted
Google reads this data and includes your jobs in relevant search results.
Step 2: Set Up Google Search Console
Google Search Console is a free tool that connects your job board to Google and tracks your search performance.
How to set it up:
Go to Google Search Console
Click "Add Property"
Enter your domain (e.g.,
yourdomain.com)Choose verification method: DNS verification (recommended) or HTML tag
DNS Verification:
Google provides a TXT record
Add this record to your domain's DNS settings (at your domain registrar)
Click "Verify" in Google Search Console
HTML Tag Verification:
Google provides a meta tag
Artha provides a field to add verification codes (Settings → SEO → Verification)
Paste the code and save
Click "Verify" in Google Search Console
Why this is required:
Google Search Console proves you own the domain. Without verification, Google won't index your jobs. This is a one-time setup.
Step 3: Submit Your Sitemap
A sitemap is an XML file that lists all the pages on your job board, including every job listing. It tells Google where to find your jobs.
Artha generates your sitemap automatically at:
How to submit it:
In Google Search Console, go to Sitemaps (left sidebar)
Enter
sitemap.xmlin the "Add a new sitemap" fieldClick Submit
What happens next:
Google crawls your sitemap and discovers all your job listings. It typically starts indexing jobs within 24-72 hours.
You can check indexing status in Google Search Console → Coverage report.
Step 4: Ensure HTTPS Is Enabled
Google Jobs requires HTTPS (secure connection) for all job listings. Artha handles this automatically when you connect your custom domain.
How to verify:
Visit your job board. The URL should show https://yourdomain.com (with the lock icon in the browser).
If you see http:// (no "s"), contact Artha support to enable HTTPS.
Why this is required:
Google does not index jobs from non-secure (HTTP) sites. HTTPS is mandatory for Google Jobs eligibility.
How To Optimize Jobs for Better Rankings
Google doesn't just index your jobs—it ranks them. Well-optimized jobs appear higher in search results and get more clicks.
Job Title Optimization
Your job title is the most critical ranking factor.
What works:
Use standard, searchable job titles that match what candidates type into Google.
✅ Good titles:
"Senior Software Engineer"
"Registered Nurse - ICU"
"Remote Marketing Manager"
"Entry Level Data Analyst"
❌ Bad titles:
"🔥 ROCKSTAR CODER NEEDED 🔥"
"Marketing Ninja"
"!!URGENT!! Software Guru"
"Amazing Opportunity - Apply Now!"
Why bad titles fail:
Google filters out excessive capitalization, symbols, and emojis. Titles like "ROCKSTAR CODER" don't match what people search for ("software engineer" or "developer").
How to optimize:
Think like a candidate. What would someone type into Google to find this job? Use that exact phrase as your title.
Job Description Optimization
Google analyzes job descriptions to determine relevance and match jobs to searches.
What to include:
Clear responsibilities:
Bullet points work best
Be specific about day-to-day tasks
Required qualifications:
Skills needed
Education requirements
Years of experience
Certifications or licenses
Location specificity:
City and state/country clearly stated
For remote jobs, explicitly state "Remote" or "Work from anywhere"
Salary range (if possible):
Jobs with salary information rank higher
Google prioritizes transparency
Company context:
Brief description of the employer
Industry or company size
Keywords naturally integrated:
Include terms candidates search for (e.g., "Python developer," "customer success," "project management")
Don't stuff keywords—write naturally
What to avoid:
❌ Vague descriptions: "Exciting opportunity at fast-paced company" ❌ Keyword stuffing: Repeating "software engineer" 20 times ❌ Missing key information: No location, no job type, no experience level ❌ Duplicate descriptions: Google penalizes identical job posts
Technical Factors (Artha Handles These)
These happen automatically when you enable Google Jobs:
✅ Schema markup - Structured data added to every job ✅ Mobile optimization - Jobs display correctly on all devices ✅ Page load speed - Fast-loading pages rank higher ✅ Clean URLs - SEO-friendly URLs for every job ✅ HTTPS security - Required for indexing
You don't need to configure these—Artha's platform handles them.
What Happens After Setup
Indexing Timeline
24-72 hours: Most jobs start appearing in Google Jobs 1 week: Full indexing of your job board 2-4 weeks: Rankings stabilize and improve as Google validates quality
How to Check If Your Jobs Are Indexed
Method 1: Direct search
Go to Google and search for:
Example: site:remotetechjobs.com "software engineer"
If your jobs appear, they're indexed.
Method 2: Google Search Console
Go to Coverage report. You'll see:
Total indexed pages
Which jobs are indexed
Any indexing errors
Method 3: Search for your jobs
Search Google for specific job titles + location from your board:
Check if your job appears in the Google Jobs carousel.
Traffic Growth Pattern
Google Jobs traffic compounds over time:
Month 1: 50-100 visitors/day (indexing begins) Month 2: 200-400 visitors/day (more jobs indexed, rankings improve) Month 3: 500-1,000 visitors/day (Google recognizes your board as active) Month 6+: 1,500-3,000+ visitors/day (established authority, more indexed jobs)
Why traffic grows:
Every job you add creates another entry point from Google. More jobs = more indexed pages = more search visibility.
This is how job boards scale from 100 visitors to 10,000+ without paid ads.
Common Issues and Fixes
Issue: Jobs not appearing in Google after 1 week
Possible causes:
Google Search Console not verified
Sitemap not submitted
HTTPS not enabled
Job titles violate Google's guidelines (too many caps/symbols)
Fix:
Verify all 4 setup steps are complete
Check Google Search Console → Coverage for errors
Review job titles—remove caps, symbols, emojis
Issue: Jobs indexed but not ranking well
Possible causes:
Job titles too generic
Missing key information (location, salary, experience)
Duplicate job descriptions
Low-quality or vague descriptions
Fix:
Use specific, searchable job titles
Add location, salary range, experience requirements
Write unique descriptions for each job
Include natural keywords candidates search for
Issue: Some jobs indexed, others not
Possible causes:
Inconsistent job title formatting
Some jobs missing required fields (location, job type)
Duplicate content
Fix:
Standardize all job titles (no mixing of formats)
Ensure every job has: title, location, description, job type
Make each job description unique
Monitoring Performance
Google Search Console Metrics to Track:
Impressions: How many times your jobs appeared in search results
Clicks: How many people clicked on your jobs from Google
Average Position: Where your jobs rank in search results (lower number = better)
Click-Through Rate (CTR): Percentage of impressions that resulted in clicks
Healthy benchmarks:
CTR: 5-15% (varies by industry)
Average Position: 1-10 (first page of results)
Impressions growing month-over-month
Where to check:
Google Search Console → Performance → Filter by "Jobs" (if needed)
This shows which job titles drive the most traffic and which need optimization.
Why Some Jobs Rank Higher Than Others
Google ranks jobs based on:
1. Relevance: How well the job matches the search query
2. Freshness: Recently posted jobs rank higher than old ones
3. Completeness: Jobs with salary, location, and detailed descriptions outrank bare-minimum posts
4. Authority: Job boards with many indexed jobs and consistent traffic build authority over time
5. User engagement: If candidates click on your jobs and stay on your site, Google recognizes quality and boosts rankings
Best Practices Summary
For job titles:
Use standard industry terms
No excessive caps, symbols, or emojis
Include key qualifiers (seniority, location, job type)
For job descriptions:
Write 200-500 words minimum
Include responsibilities, qualifications, location, salary
Use natural language with relevant keywords
Make each description unique
For your job board:
Add new jobs regularly (keeps board active in Google's eyes)
Remove filled/expired jobs (prevents dead listings)
Encourage employers to provide complete job details
Monitor Google Search Console monthly
Google Jobs is the single most valuable free traffic source for job boards. Set it up correctly once, optimize your job titles and descriptions, and watch your candidate traffic grow month after month.
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